Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit boutique.biathlonlive.com (the “Site”) or make a purchase there.
PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and certain cookies that are installed on your device. In addition, when you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that led you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
COOKIES
Here is a list of cookies we use. We have listed them here so that you can choose whether or not to allow them.
_session_id, a unique session identifier, allows Shopify to store information related to your session (referrer, return page, etc.).
_shopify_visit, no data retained, lasts for 30 minutes from the last visit. Used by our website provider’s internal statistics tracking system to record the number of visits.
_shopify_uniq, no data retained, expires at midnight (according to the visitor’s location) the following day. Calculates the number of store visits per unique customer.
cart, unique identifier, lasts for 2 weeks, stores information related to your shopping cart.
_secure_session_id, unique session identifier
storefront_digest, unique identifier, indefinite if the store has a password, it is used to determine whether the current visitor has access.
- “Log files” track activity on the Site and collect data such as your IP address, the type of browser you use, your internet service provider, your referring and exit pages, and your timestamp data (date and time).
- “Invisible pixels,” “tags,” and “pixels” are electronic files that record information about how you browse the Site.
In addition, when you make or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, and payment information (including your credit card numbers, email address, and phone number. This automatically collected information is referred to as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
Generally, we use the Order Information we collect to process any order placed through the Site (including processing your payment information, arranging the shipment of your order, and providing you with invoices and/or order confirmations). In addition, we use this Order Information to:
communicate with you;
evaluate fraud or potential risks; and
provide you with information or advertising about our products or services when this is consistent with the preferences you have communicated to us.
We use the Device Information (particularly your IP address) that we collect to evaluate fraud or potential risks and, more generally, to improve and optimize our Site (for example, by generating analytics on how our customers browse and interact with the Site, and by evaluating the success of our advertising and marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it for the purposes described above. For example, we use Shopify to host our online store—to learn more about Shopify’s use of your Personal Information, please visit the following page: https://www.shopify.fr/legal/confidentialite. We also use Google Analytics to better understand how our customers use the Site—to learn more about Google’s use of your Personal Information, please visit the following page: https://www.google.com/intl/fr/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other legal request for information we receive, or protect our rights.
BEHAVIORAL ADVERTISING
As stated above, we use your Personal Information to offer you targeted advertising or marketing messages that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at the following address: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at the following address: https://optout.aboutads.info/?c=3&lang=fr.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and you can request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information provided below.
In addition, if you are a European resident, please note that we process your information to fulfill our contractual obligations to you (for example, if you place an order on the Site) or to pursue our legitimate business interests, as listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we retain the Order Information in our records unless and until you ask us to delete it.
CHANGES
We may need to update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
To learn more about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us by email at boutique@biathlonlive.com.
